In-Store Analytics to Optimize Brick & Mortar Retail

With the steady rise of ecommerce, traditional brick and mortar stores are having to constantly find new and innovative ways to compete in the retail world. In-Store, or POS-Analytics, is one of these technological innovations retailers are using to get customer information and optimize the retail experience. 

The New Retail Agency lists In-Store Analytics and Tracking Solutions as one of 2020’s Top 5 Retail Technologies to Watch, listing the numerous benefits of In-Store Analytics:

• Create an improved shopping experience and optimized store layout by showing retailers how customers behave.
• Provide insights into the effectiveness of in-store displays and employee actions.
• Allow store performance to be measured in real-time for better decision making.

SHOWROOMING’s Pos-Analytics system is described as Google Analytics for brick and mortar spaces, utilizing advanced technologies like AI and facial recognition to analyze how long customers shop, what areas of your store are most frequented, what demographics enter your store and how many made a purchase, etc. This information is invaluable for businesses trying to compete in the new age of retail.

Learn more about the latest technology that is revolutionizing the retail industry at the Smart Retail Tech Expo on September 1st & 2nd at the Las Vegas Convention Center. Get your free tickets today!