CUSTOMER EXPECTATIONS. A GREENER GIFT JOURNEY.
Product miles. Emissions. Returns and the unwanted gift.
Today's consumers are connected and educated. They’re increasingly aware of the supply chain and the logistics involved in delivering their items. They understand that ‘product miles’ have a direct impact on their local communities with delivery vans causing congestion, road wear and pollution. And they’re already questioning the wisdom of items travelling huge distances, only to be returned and then possibly ending up in landfill.
At Christmas 1 in 4 online purchases are returned and over 21 million of us will receive an unwanted gift. Of this 21 million, over 1.2 million will be thrown away, 14 million will go on a further journey as a re-gift or be sold or donated. 4 million people will return an unwanted Christmas gift worth £35. That means around £140 million of gifts were sent back, with clothing and shoes bought online typically having the highest rates with 30 to 40 percent returned.
GREEN GIFTS, MORE PROFIT.
More sales, less returns, less transport. Yes, it is possible.
Hello, we’re Giftie, we specialise in retail technology innovation, boosting green credentials (think zero returns, zero waste) and building lasting relationships with customers.
IF YOU HAVEN’T MET US…
...we send virtually wrapped gifts by email or mobile. Giftie takes all of the risk out of gift-giving. Buyers choose a gift online. No need to guess size, colour, shipping address or best delivery date. All they need is an email or mobile number to send a beautifully wrapped personalised gift within minutes.
Giftie then makes it easy to accept or amend the gift before shipping.
THE CUSTOMER JOURNEY IS VERY DIFFERENT WHEN BUYING A GIFT
A gift buyer needs a little extra help to complete their purchase. At Giftie, after years of development, we’ve thought about every interaction, barrier and problem on this journey.
Giftie offers a bespoke branded wrapper creation service and a fully customisable Giftie integration, delivering your customer’s an engaging, seamless and frictionless gifting experience.
Our purpose-built, microservices-based technology was built for scale and speed. This provides fast and dependable response times. Telemetry data from all Giftie components are centrally collected and analysed in real-time. Our Retailer portal contains e-Gift, status and ENGAGE metrics data, so you can optimise the interactions with both your original customer, and the gift recipient. Enterprise-grade Saas security and Microsoft Azure best practices protect data and customer’s financial data continues to be safe in retailer’s payment partners hands. Which means we can help you to:
INCREASE YOUR SALES
By making online gift-giving easy, quick, safe and fun.
CLOSE EACH SALE
By removing barriers that cause cart abandonment, like not knowing a gift recipient’s size or their address.
REDUCE REVERSE LOGISTICS AND RETURNS
By allowing gift recipients to choose the right gift, before it’s shipped – no more unwanted gifts and no more sad faces.
CONVERT LAST MINUTE PURCHASES
Unlock instant gifting. With instant virtual delivery you can sell past the typical shipping and delivery times. Faster than same-day delivery.
TARGET YOUR MARKETING
With a holistic gifting platform based on a ‘buyer - recipient - new customer’ model. Once a recipient receives their Giftie notification, they’ll instantly open a powerful channel of communication with your brand.
By using Giftie, your customer will never give the wrong gift again. That means a smaller carbon footprint for both of you.
With just 4,000 gifts being amended through Giftie, we can save your business over £98,680 per year. That’s a cost-saving in returns, picking, packing, packing materials and customer services. As well as drastically reducing your emissions. (=455,328g CO2 158.1 g CO2 per km. 80km=110 drops.)
FUTURE-PROOFING YOUR GIFT OFFERING
2020 has shown us that we never know what’s around the corner. But what we do know is there are over 20 reasons a year to give gifts. Let’s try to make each one a little greener.