Instagram debuts tool to help creators earn commission on purchases

In a bid to increase their support for influencers and creators, Instagram and Facebook on Tuesday announced plans for new affiliate marketing and e-commerce features.

Select Instagram creators can already tag products from affiliate brands or sell their own products via the Shops feature. In the next few months, the platform will test a "native affiliate tool" that will enable creators to earn commissions on purchases they drive by sharing items with their followers.

Instagram and Facebook have also enhanced their badges on Instagram Live and Stars on Facebook, which help creators earn money from their followers. Instagram and Facebook users can now earn additional payouts when they achieve certain milestones, per the announcement.

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