The Smart Retail Tech Expo logo

03-04 MAY 2023

LVCC, Las Vegas

Alwin Haensel, PhD: Speaking at the Smart Retail Tech Expo

Alwin Haensel, PhD

CEO  -  HAMS

A data-driven customer interaction understanding is key to successful growth

Acquisition and retention marketing is all about understanding customers; anticipation of responses, engagements and profitability performances of campaigns. Data can tell us who our customers are and how they react to campaigns, ads and offers over time. In this talk we will introduce customer infrastructure components and best-practices needed for successful data-driven decision making.

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