The Smart Retail Tech Expo logo

03-04 MAY 2023

LVCC, Las Vegas

Andrew Duffy: Speaking at the Smart Retail Tech Expo

Andrew Duffy

CEO & Co-Founder  -  SparkPlug

How Retail Workers Can Be Leveraged as Effective Brand Influencers

This seminar will explore the powerful influence that frontline sellers have over customer purchasing behavior and why retailers should reallocate budgets to harness the influence of their most valuable brand ambassadors. In the session, Andrew will dissect the crowded influencer landscape, challenges of digital marketing, and how businesses can leverage incentivization and commission to empower talented sales teams to give personalized recommendations that drive conversions for in-store customers right at the time of purchase.

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