Andrew Duffy
CEO & Co-Founder
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SparkPlug
How Retail Workers Can Be Leveraged as Effective Brand Influencers
This seminar will explore the powerful influence that frontline sellers have over customer purchasing behavior and why retailers should reallocate budgets to harness the influence of their most valuable brand ambassadors. In the session, Andrew will dissect the crowded influencer landscape, challenges of digital marketing, and how businesses can leverage incentivization and commission to empower talented sales teams to give personalized recommendations that drive conversions for in-store customers right at the time of purchase.