The Smart Retail Tech Expo logo

25-26 MAY 2022

LVCC, Las Vegas

James Herman: Speaking at the Smart Retail Tech Expo

James Herman

Head of eCommerce Logistics  -  Maersk

The Unified Commerce Imperative: Sell Anywhere, Deliver in Any Way, and Manage Everything.

eCommerce has experienced exponential growth during the pandemic, but these dynamics were well in place prior and will continue long after Covid. Learn how the eCommerce model has evolved over the years and what supply chains must now support as they align to the new blended on line, off line customer journey. This new retail reality is best characterized by the term Unified Commerce. The session will drill into what Unified Commerce is, how it reflects todays customer expectation and how supply chains must now be built to address the sell anywhere, fulfill in any way and manage everything imperative.

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