Chief Product Officer
Advances in Advertising Automation and Why it Matters
As retail advertising budgets shift to PPC advertising it’s becoming increasingly important for brands to effectively navigate the complex world of PPC advertising to achieve profitably.
AI that mimics human behaviour and learning patterns is helping deliver profitable autonomous sponsored ad campaigns that are programmed to track your goals. The use of AI for PPC software has proven to be efficient, reliable, and remarkably adaptive allowing leading brands to free up critical time and resources to develop winning strategies.