The Smart Retail Tech Expo logo

25-26 MAY 2022

LVCC, Las Vegas

Laura Pattison: Speaking at the Smart Retail Tech Expo

Laura Pattison

Director, Head of Premium Services  -  Teikametrics

Campaign structures to maximize advertising control

Advertising has become critical for success on online marketplaces - with select platforms requiring sponsored listings to accelerate visibility and growth. As advertising becomes increasingly important on marketplaces like Amazon.com and Walmart.com, so will determining a campaign structure to appropriately allocate your advertising budget. Pairing a strong campaign structure with AI-driven technology will allow you to manage at scale, maximize opportunity, and meet your brand’s goals.

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