Director, Head of Premium Services
Campaign structures to maximize advertising control
Advertising has become critical for success on online marketplaces - with select platforms requiring sponsored listings to accelerate visibility and growth. As advertising becomes increasingly important on marketplaces like Amazon.com and Walmart.com, so will determining a campaign structure to appropriately allocate your advertising budget. Pairing a strong campaign structure with AI-driven technology will allow you to manage at scale, maximize opportunity, and meet your brand’s goals.