Vice President, B2B & Market Research Development
Digital Commerce 360
Turn One-Time Buyers Into Loyal Digital Customers
As businesses ramp up for even more digital commerce, spurred by changes in buyer behavior due to the pandemic, they seek answers to an array of challenges. Among them: finding new growth opportunities online in a post-pandemic world, building and executing an ecommerce strategy and technology infrastructure that gives demanding business buyers the online user experience they desire, and overcoming internal obstacles standing in the way of success online. How can private-label merchants turn digitally driven one-time buyers into loyal repeat omnichannel customers? This session looks at the trends, data and analysis that answers the questions around digital buyer behavior and user experience.