The Smart Retail Tech Expo logo

1 & 2 Sept 2021

LVCC, Las Vegas

Mark Kapczynski: Speaking at the Smart Retail Tech Expo

Mark Kapczynski

CMO  -  Gooten

Personalization Workflows in Print on Demand

Want to scale your business, but struggling with where to start? According to Deloitte Consumer Review research, more than 50% of consumers would want to buy customized products. Here at Gooten, we have found that the key to building an engaged and growing demand for your business lives in personalization. Consumers continue to shift their buying behaviors towards products that are tailored to individual characteristics and preferences. Delivering products that fall into this category can provide the competitive and strategic differentiator that your print-on-demand business needs.

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