
Diana Sheehan
InContext
The Value of Immersion in Retail Merchandising
Immersive visual tools such as virtual & augmented reality solve business issues in real-time, at the store level. Learn how: VR brings retail experiences to life to either capture behavioral data, or allow people to shop within it. AR tools enhance the shopper experience and facilitate the buying process to help overcome purchasing objections. And leveraging AI/ML data analysis with VR maximizes retailer and shopper value.