The Smart Retail Tech Expo logo

08-09 MAY 2024

LVCC, Las Vegas

Diana Sheehan: Speaking at the Smart Retail Tech Expo

Diana Sheehan

InContext

The Value of Immersion in Retail Merchandising

Immersive visual tools such as virtual & augmented reality solve business issues in real-time, at the store level. Learn how: VR brings retail experiences to life to either capture behavioral data, or allow people to shop within it. AR tools enhance the shopper experience and facilitate the buying process to help overcome purchasing objections. And leveraging AI/ML data analysis with VR maximizes retailer and shopper value.

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About Diana Sheehan

Diana Sheehan serves as Principal – Consulting Services at InContext. She has nearly two decades of diverse industry experience, serving in account leadership, category management, syndicated product and marketing strategy, and shopper and consumer insights roles at ConAgra Foods, General Mills, Mintel, and Kantar. Throughout her career, she has worked across retail channels and categories, developing strategic recommendations for in-store execution and brand development for many Fortune 500 companies. Diana has been cited in national and trade press, including The Wall Street Journal, Chicago Tribune, CNN, and NPR, and spoken at many industry events including ShopTalk and GroceryShop. Diana earned an MBA from the University of Chicago’s Booth School of Business and a B.A. from the University of Notre Dame.