The Smart Retail Tech Expo logo

08-09 MAY 2024

LVCC, Las Vegas

Roger Quesada: Speaking at the Smart Retail Tech Expo

Roger Quesada

DNA Logistix Management

It Is Still All about the People!!

The seminar will discuss the industries widening gap between investing in technology and investing in people. It will highlight the importance of building people up with the right tools, training and opportunity which will yield much better results than just trying to replace people with technology.

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About Roger Quesada

Roger Quesada is a 30 year veteran of the logistics industry. He knew that college was not the right path for him and he loved big trucks from his youth so, with the help of a friend, he started working as a helper in a car carrier right out of high school. That early start in trucking led to becoming a young manager and then executive in several local and national logistics companies over 25 years.

In 2019 Roger founded DNA Logistix Managent to provide leadership and staff to struggling warehouse operations. The success of those locations has led DNA Logistix to operate 15 locations across 10 states, start a trucking division and continue to build people as it grows its national footprint. Roger has a 29 year marriage to his wife, has three adult children and 3 grandkids.