Head of eCommerce Partnerships
The Opportunity of International E-Commerce for Online Retailers
When thinking of global expansion for your online business, there are several items to consider prior to launch, but localization should be your mantra. Marketplaces are an attractive option for many online sellers, and with the ever-increasing number of new marketplaces around the world, there are numerous benefits above tackling a new region, alone. For example, instead of setting up a localized website, the marketplace will already have a loyal customer base of visitors, fulfilment services and more often than not, a mobile-optimized browsing.