Exhibitor Spotlight: TUP

TUP (Track Understand Predict), is helping companies increase their revenue by offering a 360 degree understanding of your site. Within the eCommerce space, creating sales and making a profit is often determined by how well businesses can capture and interpret data, which is exactly what TUP excels at. They are successfully maximizing efficiency and increasing value within the space by identifying key “personas”, or your target audience, and ultimately creating a highly customized user experience.

Getting started with TUP is a quick and painless process. In your first 30-minute meeting, their team will aggregate all existing data from your site and set up on-site data collection. Within 3-5 days, patterns and insights will start to be revealed. Next, you will be able to leverage this data to understand your target audience, or the ones that have the highest conversion rates on your site. Finally, the TUP dashboard will provide insights that will help you to refine your campaigns and automate and deploy real-time, personalized style sheets.

Without the right tools and capabilities, it is oftentimes extremely difficult for businesses to identify these valuable insights from their data. The potential for increased revenue and captured leads through the combination of campaign, on-site, and external data is tremendously advantageous for any business. With a complete map of user patterns, you are able to create better copy and imagery, design landing pages with higher chances of converting, and optimize site and campaign design.

Learn more about what TUP can do for you and your business at the Smart Retail Tech Expo on September 1st & 2nd, 2021 at the Las Vegas Convention Center. Get your free tickets today!