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April 16 & 17 2025

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Parcel Monitor: 5 Best Ways to Reduce Cart Abandonment in the United States

Shopping cart abandonment continues to be a significant challenge for e-commerce platforms in the United States and globally, with nearly 72.14% of online carts left unfinished according to Dynamic Yield's latest data. This issue, exacerbated by unexpected costs and cumbersome checkout processes, leads to substantial revenue losses. Recent insights from a Rakuten Insight Global survey, done in collaboration with Parcel Monitor, shed light on the primary factors behind this trend among American consumers and underscore the necessity for retailers to adopt strategies to mitigate these losses.

This article explores effective measures to reduce cart abandonment, particularly in the U.S. market. Key strategies include transparent upfront disclosure of shipping costs and fees, setting reasonable free shipping thresholds, providing accurate delivery expectations, streamlining the checkout process, and offering multiple payment options. Implementing these strategies can help e-commerce businesses enhance customer satisfaction, recover potential lost sales, and build lasting customer loyalty.

Check out the full article on Parcel Monitor here!

About Parcel Monitor

Your gateway to real e-commerce logistics data worldwide.

Parcel Monitor is the trusted source of e-commerce logistics insights - powered by real consumers’ order data. With a global network spanning 1045+ carriers, 170+ countries and 60,000+ shipping routes, Parcel Monitor provides an accurate reflection of the e-commerce industry by tracking millions of parcels daily.

Parcel Monitor is recognized as a reputable data source within the global logistics sector, endorsed by prominent publications like The Washington Post and The New York Times. Additionally, we frequently collaborate with industry leaders such as Rakuten Insights, CBRE, Transport Intelligence, and eMarketer.

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