The Smart Retail Tech Expo logo

08-09 MAY 2024

LVCC, Las Vegas

Chris Foster: Speaking at the Smart Retail Tech Expo

Chris Foster

Modern Postcard

5 Ways to Drive Website Conversions with Direct Mail Retargeting

With only 2% of website visitors converting on their website visit, Direct Mail Retargeting is proving to be one of the most effective ways to convert lost website traffic. These physical postcards arrive in your visitors’ mailboxes, where your message has exponentially more impact than digital retargeting. Learn how to take advantage of this channel, and why eCommerce companies of all sizes have integrated it into their marketing.

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About Chris Foster

Chris Foster is currently VP New Business Development at Modern Postcard, where he leads efforts that bring new business models to life, adding new revenue streams to the organization.

With a focus on building Modern iO Direct Mail Retargeting and Modern MAX Omni-Channel Marketing services, Chris leads their strategy and builds partnerships to ultimately help all businesses grow their online sales.
In addition, he has been teaching Brand Strategy and Positioning at UCSD Extension since 2009. He is an ongoing contributor to numerous publications, leads marketing workshops, hosts webcasts, frequently presents, moderates panels for summits, and also serves as Chair of the Brand Response Council for the Performance Driven Marketing Institute.