VP, Product Strategy
The Emerging Marketplace Dilemma: Meeting Seller Expectations
More than ever before, brick & mortar retailers are investing in their own online marketplaces. Sellers, simultaneously, are diversifying their online sales channels to ween off a single eCommerce revenue source. The only problem is that retailers are not moving fast enough on content management capabilities.
Take a deep dive into the reasons why sellers care about Rich Media, and how WhyteSpyder’s experience with Walmart is a foreboding of what’s to come for other emerging marketplaces.