The Smart Retail Tech Expo logo

08-09 MAY 2024

LVCC, Las Vegas

Craig Unsworth: Speaking at the Smart Retail Tech Expo

Craig Unsworth

Papirfly

Always-On Always-Perfect Brand Marketing - How?

In today’s extra-fast-paced marketing ecosystem brands have lots to do. Covering every channel, being ’on’ 24/7/365, servicing users more quickly than ever before, and having to meet increasingly demanding product and service expectations. How do you do all of that and build robust, consistent, and authentic brands? Craig Unsworth - CPO at Papirfly, the brand management and activation platform - breaks it down.

Tweet about this seminar

About Craig Unsworth

Craig Unsworth is Chief Product Officer at Papirfly. With a career spanning nearly 20 years, Craig''''s focus is customer experience and technology utilisation, usually working to define and embed marketplace or platform strategies. Premium, challenger, and independent brands are where he adds most value, through a focus on productisation that builds competitive advantages. He has worked across B2B and B2C and specifically enjoys multistakeholder environments i.e. B2B2C companies. Craig is a former Chair of ad:tech London, where he was a Member of its Advisory Board. He is an Advocate for Tech London Advocates (TLA) and served on the Executive Committee of BIMA (British Interactive Media Association) leading the Technology and Inclusion committee groups. A regular keynote speaker, he talks at conferences, festivals, and corporate events around the world; focusing on strategy, innovation, and productisation.