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03-04 MAY 2023

LVCC, Las Vegas

Drew Cashmore: Speaking at the Smart Retail Tech Expo

Drew Cashmore

Global Head of Marketing  -  Firework

Reimagining the Future of Commerce

This year, brands and retailers are adapting to and building new models that serve customers in a post-Covid world, but what will the future of commerce look like? What shifts will shape customer acquisition and experience and what innovations will be critical to success? Drew Cashmore will lead this session and invite perspectives from leading experts.

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About Drew Cashmore

Drew Cashmore is responsible for the global marketing efforts of Firework. Before joining Firework, Drew spent over a decade in a variety of leadership positions at Walmart. During his tenure there, he brought his talents and expertise to bear across a diversity of departments and operations, including marketing, ecommerce, and digital transformation. Drew developed and led multiple new functional areas for the retailer, including Walmart Canada''s first eCommerce and in-house digital marketing platforms. In 2015, Drew launched the Walmart Media Group in Canada, and successfully scaled the business as its General Manager. He then joined Walmart in San Francisco to launch the company’s U.S. retail media network – Walmart Media Group (now Walmart Connect). Under his leadership as Head of Marketing, Walmart Media Group added hundreds of clients to its portfolio, billions in revenue, and created first-time engagements with major CMOs. Prior to Walmart, Drew was part of the growth team at MySpace and the digital livestream TV platform JumpTV.