The Smart Retail Tech Expo logo

25-26 MAY 2022

LVCC, Las Vegas

Katie Osberg: Speaking at the Smart Retail Tech Expo

Katie Osberg

Global Retail Partnerships Lead  -  Google

Explore Conversational Commerce with Google

Learn how Google's Business Messages is transforming the way users interact, communicate, and shop with their favorite brands and businesses.

Katie will go in-depth into the following points:
- Why BM? Consumer behavioral shifts, the preference to messaging, and the decreased patience of your average consumer.
- What is BM & how does it work?
- What makes for a best in-class messaging strategy (automated, async, assistive, and embodies the brand)
- Who within your organization should care about having a solid BM strategy
- The next generation of BM applications & how BM can truly transform user experiences in-store, online, and in an omni-channel environment (ex. BOPIS), such as the functions that are frictionless, useful, and on the users terms!

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